What affects the cost of a brand video?

    Brand video budgets vary widely because each project combines different creative and production variables.

    These seven factors determine 95% of the price.

    1. Crew size and seniority

    A senior director and DOP cost more but reduce risk and elevate quality.

    2. Shoot days

    Each additional day adds crew, gear, catering, and logistics costs.

    3. Talent and casting

    Professional actors, public figures, and real employees all carry different fees and licensing terms.

    4. Locations

    Studio is predictable. Multiple on-location days, permits, and travel scale the budget fast.

    5. Equipment

    Cinema cameras, specialty lenses, lighting packages, drones, and gimbals are billed per day.

    6. Post-production

    Editing is the baseline. Color, VFX, sound design, motion graphics, and music multiply effort.

    7. Usage rights

    Paid media, geography, and duration of use change licensing fees for music, talent, and footage.

    Based in Helsinki, working across Finland and internationally.

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